

You are bidding on is fully High Definition LCD TV. Proponents of high-definition television offers viewers a sharper picture, see image below. The image on top, with a resolution like that of high-definition TV's digital transmission shows greater clarity and detail than the bottom, with a resolution typical of ordinary plasma analog transmission.
What is High Definition TV?
The High Definition Advantage
The first thing you need to know about High Definition TV is that is has a 16:9 aspect ratio, capable of delivering the same high quality you see in a movie theatre, making High definition the best picture available on a television screen. The other big selling point is the resolution. HD comes in three different resolutions: 720p, 1080i and 1080p for picture perfect clarity.
What does High Definition Deliver?
To understand what the advantages of High Definition is you need to know a little about how TV works. The images that appear are on your screen are made up of horizontal lines that are constantly being refreshed or scanned. There are normally two types of scanning. These are interlaced(i) and progressive(p).
The higher the line count and scanning rate, the better the image will be.

Does it matter if the resolution is interlaced or progressive?
The type of scan is arguable considering the amount of lines for each HD format. Progressive scan is a better type of scan because it doubles the amount of times the TV displays the image per one second in comparison to interlaced. As mentioned, HDTV comes in 720p, 1080i and 1080p resolutions, however, the difference between 720p and 1080i is so minimal that most people could not detect it. While technically 1080p is better than 720p and 1080i, very few programs are made in this resolution so it really isn’t a critical factor at this moment in time.
Live the High (definition) Life
The major benefit of HD is that it will enhance your viewing experience, by enabling you to watch incredible detail such as the dimples on a golf ball or the bark on trees appearing in the background of a movie or sports programme. HDTV offers a smoother more natural look giving you the impression that rather than just looking at a television screen, you are actually looking through a window to the world.
Benefits of High Definition TV
There are many benefits to haveing High Definition Television. Digital superiority, amazing picture details, progressive scanning, digital audio, no more 'ghost' images and of course a wide viewing area.
Better Picture Quality
The most notable benefit of HDTV is the dramatically improved picture quality. The usual resolution a normal TV can display is 525 scan lines with 480 actually being visible. The usual TV can display a resolution of about 210,000 pixels per image. High Definition TV's can go all the way up to 1920 (horizontal) x 1080 (vertical) pixels, with a total of 2,073,600 pixels per image. That is ten times the resolution and picture quality of usual TV.
Better Sound Quality
HDTV's digital audio sounds better than a standard television's analogue sound, just like digital CDs are superior to analogue radio. All HDTV programs use Dolby Digital sound, which is also used on DVDs. This format is used to transmit two to six channels of audio depending on the program. With these soundtracks driving 6 speakers, Dolby Digital creates a home theatre experience rivaling the best cinema sound.
Future Proofing Your Purchase
With more content becoming available in High Definition and the analogue signal ceasing in 2010, deciding to purchase a HDTV effectively future proofs your investment.
Choosing High Definition TV
So it's time to determine which TV is right for your needs. There are few key questions to answer first before you decide on which HDTV to purchase.The
The most important decision when buying a TV is where you will put it in your house. There are a lot of models to choose from, but not all of them are right for your particular situation. There are two key factors that go into deciding what TV is right for your needs.
What is the Right Size?
What type of Screen should I buy?
Another important factor in purchasing a HDTV is of course your budget. When determining how much you wish to spend consider the following before making your decision:
How often is your current television on at home?
Most Australians have their set on for more than 6 hours a day, every day of the year. It is the primary source of entertainment in our homes; you will use this more often and with greater enjoyment than almost any other product you own with the exception of your bed. Bearing this in mind make sure that you budget accordingly.
Is this replacing your main TV or is it a secondary set?
If your new TV will be the one that is used most often, then it’s worth spending a bit more on it. If it is a secondary set, say for the bedroom or kitchen, while you may not need to spring for a larger picture, you might want to invest in different design and mounting options.
See it for yourself
No matter what set you think is right, it is critical that you look at the set before purchasing. Reviews and other people’s opinions are fine, but you are the one who has to live with the TV. Make sure that it is up to your standards.
The sophisticated styling of the 2008 LCD TV transforms pure design into a revolution in home entertainment. Anything is possible when imagination and ingenuity share the same dream. (Please click on the image on the right to view video presentation)

From the display's input stage to the final image output stage, XD Engine uses its digital circuit to unite all processes to produce a clear & colourful digital image like no other. Utilising complete digital technology, rather than transforming images from an analog signal, image noise and any sort of signal degradation is prevented so that a truly clear and distortion-free digital image results.
* NEW XD™ Engine (please click on play button to preview how the XD engine works) 

Invisible Speaker
Wide Sweet Spot. The front bezel works as a speaker, replacing the normal speaker grill. With the Invisible Speaker system, the speakers are embedded in strategic spots underneath and around the front bezel. They enhance the audio by increasing the 'sweet spot' to give a wider and richer sound field. This new speaker system provides a clean and fashionable design compared with traditional side or bottom speaker designs. (Please click on the image on the right to view video presentation)
AV Mode
LG TVs have 3 special preset AV Modes which provide the best suitable image quality and sound for specific types of content. They are easily accessible using the AV MODE hot key on the remote control. (Please click on the image on the right to view video presentation)
Cinema Mode
Cinema Mode allows you to enjoy a film as the Director intended, preserving the original colour expression and atmosphere. Cinema Mode balances the image attributes around industry standards such as D65 (white balance) and ITU-BT7091 (colour), as some image quality processing functions can alter how the original film is displayed.
Sport Mode
Sports Mode makes watching sport feel more exciting by emphasizing the vivid primary colours (e.g. greener grass, bluer sky, etc) and optimizing the TV to display fast moving images with no judder or motion blur.
Game Mode
Game Mode optimises the TV for computer games, for a more dynamic gaming experience. By constantly calculating image quality rate, game mode increases dark expression and provides a clearer image. This is essential due to the games-player's typically high concentration and short-watching distance. Sound quality is adjusted simultaneously, completing the dynamic experience.
Intelligent Sensor
LCDTVs have brighter screens which may make your eyes tired, for example when watching TV at night or over extended periods. Also colours on the screen can appear to be distorted by a change of surrounding colour temperature. The Intelligent Sensor uses 4,096 RGB sensing steps to optimise the picture quality, by constantly analysing the brightness and colour temperature of the surrounding area. The RGB sensor optimises the brightness, contrast, colour, sharpness, and white balance - reducing unnecessary brightness. This technology can protect against eyestrain and reduces power consumption up to a maximum of 62%. (Please click on the image on the right to view video presentation)
User Friendly Interface
The new User Friendly Interface is an upgraded, intuitive and friendly menu system, laying the icons out in a grid system. The icons are larger and brighter, making the menu easier to navigate and find what you need. There is also a Quick Menu feature, containing the most important, frequently-used options. E-Con is user-friendly and ergonomically designed remote control, which combines functions onto single keys to minimise the number of buttons, for the consumer's convenience. (Please click on the image on the right to view video presentation)
Clear Voice
Sometimes when watching films it is difficult to hear human voices over the background sounds of their environment, due to the down-mixing that occurs to push 5.1 surround-sound through a TV's 2 channel speaker system. The Clear Voice feature alters the sound balance to emphasise human voices and reducing the background noise All input source (RF/AV/Component/HDMI) as well as Stereo and Mono broadcast can be controlled by Clear Voice. (Please click on the image on the right to view video presentation)
Full High Definition
(Please click on the image on the right to view video presentation)
Expert Mode
(Please click on the image on the right to view video presentation)
USB
(Please click on the image on the right to view video presentation)
HDMI
(Please click on the image on the right to view video presentation)
The problem of too many remote controls is symptomatic of modern times - there are so many different AV devices to connect (Blu-ray Player, DVD Player, Home Theatre System, etc.) and each comes with its own device. LG’s SIMPLINK system can control all the connected AV devices with one remote control. By pressing the SIMPLINK remote control key, you can switch on and control all devices connected by HDMI. When the TV is switched off, all connected AV devices are automatically switched off as well.
