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Item:CENTURY OF THE SELF Marketing how it works on you
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CENTURY OF THE SELF Marketing how it works on you

Financial Elite’s Secret Subtle Creation of Marketing

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Price:AU $6.50
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Item number:380145544424
Item location:Sydney, New South Wales, Australia
Posts to:Australia
History:10 sold
Last updated on 18:15:26 AEST, 23 Aug, 2009 View all revisions
Item specifics - DVDs
Region: FREEDisplay Format: Full Screen
Genre: DocumentaryCondition: Never Viewed
 --Boxed Set: --
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CENTURY OF THE SELF


financial elite’s secret subtle creation of marketing


By Film maker Adam Curtis for BBC 2

THIS YOU MUST WATCH  ! 

A powerful documentary that bursts your mind right open, exploding your perceptions of the world we live in.
This was a stunning four-hour BBC 2 mini-series, made in 2002 but never released on DVD
from the writer-director, Adam Curtis ( The Power Of Nightmares: Al Qaeda Does Not Exist )   

The acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.
This is the untold story of the growth of the mass-consumer society in Britain and the United States.
How was the all-consuming self created, by whom, and in whose interests? 

How politicians and business learned to create and manipulate mass-consumer society.

This film shows in great detail the financial elite’s secret subtle creation of marketing, public relations,
propaganda stunts and other techniques of mass control used to create a new kind of human being -
not a rational citizen but an irrational consumer, enslaved by unconscious desires who will buy
almost anything that they want us to whether we want it or not. 

Adam Curtis, The Century of the Self tells the untold and sometimes controversial story
of the growth of the mass-consumer society in Britain and the United States.
How was the all-consuming self created, by whom, and in whose interests?

Freud provided useful tools for understanding the secret desires of the masses.
Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls
and society's belief that the pursuit of satisfaction and happiness is man's ultimate goal.

To many in both politics and business, the triumph of the self is the ultimate expression of democracy,
where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really?
The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society.

How was the all-consuming self created, by whom, and in whose interests?
Among the main characters are Freud himself and his nephew Edward Bernays,
who was the first to use psychological techniques in advertising.
Curtis quotes a Wall Street banker saying "We must shift America from a needs- to a desires-culture.
People must be trained to desire, to want new things, even before the old have been entirely consumed.
Man's desires must overshadow his needs. 

Four one-hour segments:

Part 1: Happiness Machines.
Part 2: The Engineering of Consent.
Part 3: There is a Policeman Inside All Our Heads. He Must be Destroyed.
Part 4: Eight People Sipping Wine in Kettering. 

All 4 parts on 1 DVD.

A real eye opener ! A MUST SEE


*****


this DVD Copy comes in a plastic sleeve w/ Image on the disc.
This DVD is intended for educational and informational purposes only.
Guaranteed to work on region free players or you'll receive a replacement or refund.

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Item location: Sydney, New South Wales, Australia
Posting to: Australia
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