CONVERGENCE CULTURE WHERE OLD & NEW MEDIA COLLIDE BOOK

CONVERGENCE

CULTURE

Where Old and New Media Collide

Updated and with a new afterword

"Henry Jenkins is the 21st century mcLuhan"

-Howard Rheingold, author of Smart Mobs

By

Henry Jenkins

Published

 by

New York University Press

ISBN: 0 8147 4295 2

Convergence Culture maps a new territory: where old & new media intersect, where grassroots & corporate media collide, where the power of the media producer, & the power of the consumer interact in unpredictable ways.

 Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge.

 He takes us into:

 * the secret world of Survivor Spoilers , where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air.

* He introduces us to young Harry Potter fans who are writing their own Hogwarts tales, while executives at Warner Brothers struggle for control of their franchise.

 * He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.

Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

R.R.P. $69.95

BOOK CONDITION 

IN NEW CONDITION

( SMALL DOGEAR ON TOP FRONT COVER)

BOOK CONDITION GUIDE

NEW = NEW WITH MINOR SHIPPING DAMAGE

EXCELLENT USED = AS NEW WITH MINOR OR NO WEAR OR WELL PRESERVED FOR AGE

 VERY GOOD USED = SOME WEAR, DISCERNABLY USED, MAY HAVE WRITING OR STAMPS, YELLOWING

 GOOD USED = MAY HAVE WEAR TO COVER, WRITING, STAMPS, CREASING, AGE SPOTS, YELLOWING

 USED = NOTICABLY WORN, PAGES MAY BE LOOSE, COVER WORN OR TORN, WRITING, AGED

NUMBER OF PAGES:   353

DIMENSIONS:  230mm x 150mm

WEIGHT:  510g

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