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EXPLORING MARKETING RESEARCH 7th Ed. | William Zikmund

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Item number:310170078787
Item location:Sydney, NSW, Australia
Posts to:Worldwide
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Item specifics - Educational, Textbooks
Product Type: TextbookPrinting Year: 2000
Subject: Business & EconomicsLanguage: English
 MarketingCondition: Used
Educational Level: University, TAFE  

 WILLIAM G. ZIKMUND

EXPLORING MARKETING RESEARCH

SEVENTH EDITION

 

 

This comprehensive, practical and extremely student-friendly market-leader offers coverage of current marketing research issues available.

 Intended primarily for undergraduates, this market leader emphasises such important issues as total quality management and global marketing research, integrating both topics throughout the text.

 Features to this edition include emphasis on relationship marketing, a reflection on the role of new technologies, and a chapter on information systems and knowledge management. 


 - Taken From The Book

 

 

 

 

ISBN:

0030262186

RRP:

OUT OF PRINT EDITION

PUBLISHED:

Harcourt Pub. - US - 2000

FORMAT:

XL Hardcover - 810 Pages - Does Not Come With CD ROM

CONDITION:

     Used - Very Good Condition - Cover Has Minor Shelf Wear

No Inner Markings

 

 

 

 

 

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On 13-Oct-09 at 11:27:25 AEDST, seller added the following information:



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