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EXPLORING MARKETING RESEARCH 8th Ed. Zikmund

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Item number:400074748785
Item location:Sydney, NSW, Australia
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Item specifics - Educational, Textbooks
Product Type: TextbookPrinting Year: 2003
Subject: Business & EconomicsLanguage: English
 MarketingCondition: Used
Educational Level: University, TAFE  

 WILLIAM G. ZIKMUND

EXPLORING MARKETING RESEARCH

EIGHTH EDITION

 

Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition.

While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research. 

 - Taken From The Publisher: Thomson Learning

 

 

 

ISBN:

0324181485

RRP:

OUT OF PRINT EDITION

PUBLISHED:

Thomson Learning - US - 2003

FORMAT:

XL Hardcover - 744 Pages - Does Not Come With CD ROM

CONDITION:

     Used - Good Condition - Cover Has Some Shelf Wear

Only Minor Inner Markings

 

 

 

 

 

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