FUNDAMENTALS OF MARKETING RESEARCH TEXTBOOK AS NEW

FUNDAMENTALS

OF

MARKETING RESEARCH

By

Scott M. Smith

&

Gerald S. Albaum

Published in 2005

 by

Sage Publications

ISBN: 0 7619 8852 1

Fundamentals of Marketing Research covers all facets of marketing research including method, technique & analysis at all levels. The methodological scope regarding research design, data collection techniques, & measurement is broad, with 3 chapters devoted to the critical area of measurement & scaling.

The preseantation is primarily from a pragmatic & user-oriented perspective, which aids students to evaluate research presented to them.  

R.R.P. $224.00

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BOOK CONDITION

NEW CONDITION

(See extra explanation below)

This book is new, however, there has been some water damage in the shipping. None of the pages are stuck together and no text is lost. There is only puckering to the base of the pages and to the base of the spine. Any further questions please do not hesitiate to ask.

 CONDITION GUIDE

NEW = MAY HAVE SOME MINOR HANDLING MARKS ( See above extra explanation)

 EXCELLENT USED = AS NEW WITH MINOR OR NO WEAR OR WELL PRESERVED FOR AGE

 VERY GOOD USED = SOME WEAR, DISCERNABLY USED, MAY HAVE WRITING OR STAMPS

 GOOD USED = MAY HAVE WEAR TO COVER, WRITING, STAMPS, CREASING, AGE SPOTS

 USED = NOTICABLY WORN, PAGES MAY BE LOOSE, COVER WORN OR TORN, WRITING, AGED

NUMBER OF PAGES:    881

DIMENSIONS:  240mm x 190mm x 70mm

WEIGHT:  1961g

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