Folds down into a small, easily carried, 12cm zipped bag
Easily carried
Durable
2 x sides: 17% Grey and 90% reflectance


How does a Grey Card work? Why do I need a Grey Card?
Your cameras light meter will attempt to control the exposure of your shot such that the scene best resembles an average light reflectance of about 17%. This is why you end up with a grey image if you photograph a white surface. The camera does not know to express the image as white, as you see it, it exposes to produce a roughly 17% grey image. Why is this important? Different exposures will each produce a different colour balance. This is critical especially in portrait photography, or any work where you particularly desire accurate colour replication. The best method to obtain the most accurate colour replication is to photograph the grey card in the same light as your subject will be taken in. Most digital SLR cameras have a colour balance preset option, whereby your colour balance will be determined by the exposure taken of your grey card.
1)In this first image the car is photographed using the cameras auto setting for colour balance. No post shoot digital manipulation has been used in these images other than resize and sharpen.
2)The grey card is situated in the same light as the subject and photographed such that only the grey card is exposed.

3)In this next image the car is photographed using the colour balance preset shot of the Grey Card. Notice the colour alteration. This better reflects the true colour in this given light.
Depending on the scene and the light at the time the difference may be subtle or extreme. In this case it was quite overcast, the cameras auto setting did quite a good job, but the grey card managed to tweak the colour balance just enough to improve the accuracy of replication.
Comparison:
Auto setting vs Grey Card preset setting
The preset setting is quite better, as the cars paint does not have the hint of green as seen in the cameras auto setting. The blue is far more accurate.

The opposite side of the Grey Card has a 90% reflectance surface. This surface will enable you to determine what exposure will give you an accurate replication of about 90% reflectance. This is important as highlights blow out or lose detail past about 90%.
AFTER SALES SUPPORT: This product comes with our own Sellers 3 Month Warranty. We are responsible only for manufacturing defects brought to notice within 3 months of the date of purchase. Any defects not the result of manufacture are not covered by our warranty - such as normal wear and tear, abuse, mishandling, accidents, and the like.
Your product will be replaced free of charge, but does not include postage costs to us. We will pay for freight back to you. We will only post to the country of purchase. After Sales Service only applies to the original purchaser as invoiced at the point of sale, it becomes void when the product is sold or passed on to a new owner. The receipt of the original purchase will be required and must match that of our own sales invoice records. Please keep your invoice as proof of purchase. You will be required to make contact with us prior to sending the faulty product. All contact details are available on the invoice. We honour all valid warranty claims and either replace or reimburse for faulty products.