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The Johnnie Walker Black Label 100 Year Anniversary of the Striding Man is new with an unbroken seal and in a Gift Box. The bottle is 750ml and it is 40.0% alc. vol. which equates to approx. 24 standard drinks.

Making its world debut in Asia Pacific, the Black Label Limited Anniversary Edition is delivered in a sleek high gloss black bottle and is embellished with a 23 carat gold Striding Man to celebrate its century as an indelible icon of progress and quality.

Aude Parichot, Marketing Manager Johnnie Walker, Diageo Australia, said: Since its creation in 1908, the Striding Man figure has become an instantly recognisable mark of exceptional quality, authenticity and progress. The Black Label Limited Anniversary Edition is a celebration of the pioneering spirit and uncompromising values embraced by the brand over the past 100 years. It is the perfect gift and keepsake for any whisky connoisseur.  

Originally sketched in 1908 by renowned comical satirist and royal illustrator Tom Browne on the back of a lunch menu, the striding top-hatted figure has since personified the Johnnie Walker brand and become one of the last centurys most recognisable icons. The Striding Man has marched on through the era, under the helm of several artists, to be portrayed as an adventurous and cosmopolitan gentleman. In 1999, in conjunction with the launch of the Keep Walking campaign, the Striding Man was switched to face left instead of right to epitomise the forward-looking spirit of Johnnie Walker.

The Striding Man has changed with the times over the past century but the original spirit of progress and sophistication remain as the figure surges forward to take on the next hundred years.

Johnnie Walker

History of Johnnie Walker

Originally known as Walker's Kilmarnock Whisky, the Johnnie Walker brand is a legacy left by John ‘Johnnie’ Walker after he started to sell whisky in his grocer’s shop in Ayrshire, Scotland. The brand became popular, but after Walker's death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the scotch as a popular brand. Under John Walker, whisky sales represented eight percent of the firm’s income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.

Prior to 1860 it was illegal to sell blended (malt and grain mixed together) whisky. During that time John Walker sold a number of whiskys — notably his own Walker’s Kilmarnock. In 1865 John’s son Alexander produced their first blend, Walker’s Old Highland.

Alexander Walker first introduced the iconic square bottle in 1870. The other identifying characteristic of the bottle is the label, which is applied at an angle of 24 degrees.

From 1906–1909 John’s grandsons George and Alexander II expanded the line and introduced the colour names. In 1908, when James Stevenson was the Managing Director, there was a re-branding of sorts. The whisky was renamed from Walker's Kilmarnock Whiskies to Johnnie Walker Whisky. In addition, the slogan, "Born 1820 – Still going Strong!" was created, along with the Striding Man, a figure used in their advertisements for around fifty years.

They dropped Johnnie Walker White during World War I. In 1932, Alexander II added Johnnie Walker Swing to the line.

Johnnie Walker continues to be blended in Kilmarnock, with a large plant just north of the town's railway station. The historic bonded warehouses and company offices (now local authority) can still be seen in Strand Street and John Finnie Street.

Blends

For most of its history Johnnie Walker only offered a few blends. In recent years there have been several special and limited bottlings.

Standard blends

• Red & Cola – a premix of Red Label and cola, sold in cans and beer-bottle like bottles.

• Red Label — a blend of around 35 grain and malt whiskies. It is intended for making mixed drinks. 80 proof. 40% ABV.

• Black Label — a blend of about 40 whiskies, each aged at least 12 years. According to William Manchester this was the favorite Scotch of Winston Churchill. 80 proof. 40% ABV.

• Johnnie Walker Swing — supplied in a distinctive bottle whose irregular bottom allows it to rock back and forth. It was Alexander II’s last blend: it features a high proportion of Speyside malts, complemented by malts from the northern Highlands and Islay, and is "almost as sweet as a bourbon."

• Green Label — a vatted malt that is a blend of about 15 individual single malts, the signature malts being Talisker, Cragganmore, Linkwood, and Caol Ila – Aged 15 years. 86 proof. 43% ABV. Previously sold under the name 'Pure Malt'.

• Gold Label — a blend of over 15 single malts, including the very rare Clynelish malt. It was derived from Alexander II's blending notes for a whisky to commemorate Johnnie Walker's centenary. His original efforts were thwarted by a shortage of these malts following World War I. Gold Label is commonly bottled at 15 or 18 years. 80 proof. 40% ABV.

• Blue Label — Johnnie Walker's premium blend. Every bottle is serial numbered and sold in a silk-lined box, accompanied by a certificate of authenticity. There is no age declaration for Blue Label although its information booklet states that some of the blends used are "up to 60 years old". 80 proof.

Special/limited bottlings

• "Johnnie Walker Black Label Anniversary Edition" 1908–2008
• Millennium Edition – a collectors edition of 12 year old Black Label was released in limited amounts in the year 2000.
• Deco – a very limited number of 350 ml bottles were produced in beautiful Art Deco-designed bottles, hence the name of this blend.
• Premier – a blend aimed specifically at the Japanese market.
• Swing Superior – a limited edition variety based on the Swing blend, marked by its distinctive golden label. 86.8 proof.
• 1939 Swing
• Celebrity
• Johnnie Walker 1820
• Liquer Whisky
• 21 year old – a rare aged variation of Gold Label.
• Quest – a very special blend, rarer than Blue Label.
• Honour – one of the most rare and most expensive blends of Johnnie Walker Scotch whisky.
• Excelsior – a very rare double matured Scotch whisky, distilled in 1947, bottled in 1997.
• Old Harmony – a rare blend marketed at the Japanese market. Very expensive.
• 15 year old Kilmarnock 400 Whisky – an extremely rare Gold Label blend bottled to mark the 400th anniversary of the granting of burgh status to Kilmarnock. Released in 1992 in very limited amounts.
• 150 years Anniversary 1820–1970 – the second most expensive of Johnnie Walker whiskies.
• Blue Label 200th Anniversary – 2005 saw Johnnie Walker's extremely limited bottling of its ultimate blend. A special release of cask strength Blue Label, in a special square Baccarat crystal decanter. It is the most expensive Johnnie Walker product, selling recently for over US$3,599 a bottle.
• Blue Label 1805 – On July 25th 2005, the makers of Johnnie Walker Blue Label, celebrated the birth (200th Anniversary) of its founder with the release of just 200 bottles of a special edition blend, specially created by the Johnnie Walker Master Blender, Jim Beveridge. None of the 200 bottles were made available for retail sale. In recognition of John Walker’s entrepreneurial success in bringing whisky of the highest quality to the world, the bottles were presented to individuals deemed to have made the most significant contribution to modern life. It is estimated that each bottle is valued at 30,000 USD.
• Blue Label King George V Edition - 2007 To recreate the Johnnie Walker blending style from King George V era. Oak casks dating back to the last century were used to age the whisky, sourced from distilleries operating during the reign of King George V. Special packaging in crystal decanter accompanied by an individually numbered certificate of authenticity.
• Johnnie Walker Blue Label Mini Blended Scotch Whisky - a very rare item that includes a hand blown nosing glass and sealed tasting notes and booklet on blue label whisky.

Marketing

Every type of Johnnie Walker scotch has a different colour as previously noted. The purpose is to denote the different type of scotch and to position them to be used for different occasions. For example, Johnnie Walker Blue Label is rare and expensive, and so it is intended to be used for special occasions.

A key feature of every bottle of Johnnie Walker scotch is the Striding Man logo. It was created by an illustrator named Tom Browne to be a likeness of John Walker in traditional attire. In the logo, the man is walking forward, which Diageo says symbolises forward thinking and the pursuit for excellence. Diageo has created "The Striding Man Society" which is a members club for Johnnie Walker drinkers.

Another key aspect of its marketing is the slanting label. This was an advertising tool developed by Alexander Walker who thought it would help his bottles stand out on the shelf.

Sponsorships

Johnnie Walker sponsors

• The Johnnie Walker Classic, an Asia-Pacific golf tournament
• The Johnnie Walker Championship at Gleneagles, a golf tournament in Scotland
• The McLaren-Mercedes F1 team.
• The Ashes, a cricket series between Australia and England
• The New York Yankees baseball team

In Popular Culture

A number of singers and songwriters have referenced Johnnie Walker in their works, including George Thorogood, Brand New, Leonard Cohen, Lynyrd Skynyrd, Lee Ann Womack, Sticky Fingaz, NOFX, Rory Gallagher, Asleep at the Wheel, Inspectah Deck, George Jones, Amanda Marshall, Jimmy Buffett, Elliott Smith, Ben Folds, Trent Willmon, Clutch, The Band, Van Morrison, Mashina, Covenant, Marius Müller-Westernhagen,The Streets, King Tee, Vampire Weekend, Prodigy of Mobb Deep and ZZ Top.

Johnnie Walker whisky appears in fiction often, and Blue label is often used as an example of high-end scotch. Notable examples—in which the whisky was an unusually notable part of the story-include:

• In Haruki Murakami's novel Kafka on the Shore a character appears named Johnnie Walker, his attire based on the red jacket, boots, cane, bow-tie and hat worn by the character in the product's logo. Johnnie Walker is extremely popular in Japan. This character is also a reference to real-life Joni Waka, the director of A.R.T. (Artist Residency Tokyo). His dog Francis Bacon also appears in the book. Despite the actions of their namesakes in Murakami's work, Waka and Bacon are both actually vegetarians.
• Léon Gontran Damas, French poet of the Negritude literary movement, titled one of his poetry collections Black-Label, after one of his poems describing his spleen and mild alcoholism.
• Nationally-famous 1950s Bollywood actor Johnny Walker took his pseudonym from the whisky company. He did so because of his debut in the film industry as a drunkard.
• In the episode Bartlet for America of The West Wing, the recovering alcoholic character Leo McGarry is revealed in flashback to have suffered a relapse three years earlier when he was offered a glass of Blue Label by a group of political donors he was trying to court. During the episode, Blue Label is praised by the character for its high quality.
• In the television series Scrubs the Janitor steals some of Dr. Cox´s drink at a bar when he runs off. He mutters, "Black Label."
• During the spring 2008 season, the popular retailer Old Navy marketed a t-shirt which read "Jim, Jack and Johnny — The Three Wise Men" in reference not only to Johnnie Walker (although the name is misspelled), but also two other popular whiskies Jim Beam, and Jack Daniels.
• Preferred drink of Marvel's Tony Stark/Iron Man during the Demon in a Bottle story arc.
• Johnnie Walker Black Label was the preferred drink of choice for Rick Deckard, seen in a futuristic custom bottle that is prominently featured in Blade Runner.
• In an episode of the TV series Will & Grace, habitually drunk socialite Karen Walker has her maid Rosario Salazar load the minibar at Grace Adler Designs with Johnnie Walker, Jim Beam, and Glenfiddich, much to the dismay of Grace Adler. When Grace learns that king size Kit Kat bars will be added as well, she gives her approval.
• Zakk Wylde named his band Black Label Society after Johnnie Walker Black Label.
• The character John Oldman shares a bottle of Johnnie Walker Green Label with his friends to start the film "The Man From Earth" (2007).
• Elliott Smith's oscar-nominated song Miss Misery from the film Good Will Hunting opens with the lyric "I'll fake it through the day/With some help from Johnnie Walker Red."
• In Elmore Leonard's book Pagan Babies, main character Father Terry Dunn keeps Johnnie Walker on hand at his home in Rwanda--Red Label for everyday use, and Black Label for special occasions, or to offer visitors.
• In early drawings of Hergé's Tintin comics, Captain Haddock's favorite brand of Scotch, "Loch Lomond" is seen as Johnnie Walker.
• In the movie Striking Distance, Detective Tom Hardy, played by Bruce Willis, empties a bottle of Johnnie Walker Black Label into the river.
• In the TV show Two and a Half Men Charlie pours Johnnie Walker into a bottle of cough medicine when he is sick.
• In the episode titled "Zip zip zip" of the TV show How I Met Your Mother Robin orders Johnnie Walker Blue at a cigar bar.
• In an episode of The Life and Times of Tim, the priest orders a Johnnie Walker Red on the rocks, with a Johnnie Walker Blue on the side and tells the caterer "not to skimp on the Johnnie."
• In the movie A Beautiful Mind, the character Charles arrives back at his dorm hungover, meeting his roommate for the first time and says "Yes, Officer i saw the driver of the car that hit me, and his name is Johnnie Walker."
• In an episode of Supernatural dean is meeting another hunter when his friend Bobby Singer tells him "If you wanna get in the door you might wanna take a bottle of Johnny Walker Blue".

Pick up is available from our store at:

395 Sailors Bay Road, Northbridge, ( in Sydney ), New South Wales, 2063.

Between 09:30 – 19:30 AEST

PLEASE NOTE : We also specialise in a wide range of rare and old Wines and Spirits. 

Search our listings from time to time to find an enviable range of Johnnie Walker Scotch whiskies including Johnnie Walker Red Label, Johnnie Walker Black Label, Black Label Anniversary Edition to honour 100 years of the Striding Man, Johnnie Walker Green Label, Johnnie Walker Gold Label, Johnnie Walker White Label, Johnnie Walker Blue Label, Johnnie Walker Blue Label King George V, Johnnie Walker Pink Label, Johnnie Walker Swing Superior, Johnnie Walker 1820, Johnnie Walker Premier, Johnnie Walker Deco, Johnnie Walker Harmony and Johnnie Walker Kilmarnock.

We also stock many sought after Single Malt whiskies. You'll find Aberfeldy, Aberlour, Allt-A-Bhaine, Ardbeg, Ardmore, Arran, Auchentoshan, Aultmore, Balblair, Balmenach,  Balvenie, Banff, Ben Nevis, Benriach, Benrinnes, Benromach, Bladnoch, Blair Athol, Bowmore, Brackla, Braeval, Bruichladdich, Bunnahabhain, Caol Ila, Caperdonich, Cardhu, Clynelish, An Cnoc, Coleburn, Convalmore, Cragganmore, Craigellachie, Dailuaine, Dallas Dhu, Dalmore, Dalwhinnie, Deanston, Drumguish, Dufftown, Edradour, Fettercairn, Glen Albyn,Glenallachie, Glenburgie, Glencadam, Glen Deveron, Glendronach, Glendullan, Glen Elgin, Glenesk, Glenfarclas, Glenfiddich, Glen Flagler, Glen Garioch, Glenglassaugh, Glengoyne, Glen Grant, Glen Keith, Glenkinchie Glenlivet, Glenlochy, Glenlossie, Glen Mhor, Glenmorangie, Glen Moray, Glen Ord, Glenrothes, Glen Scotia, Glen Spey, Glentauchers, Glenturret, Glenugie, Glenury Royal, Highland Park, Imperial, Inchgrower, Inverleven, Jura, Kinclaith, Knockando, Ladyburn, Lagavulin, Laphroaig, Linkwood, Littlemill, Loch Lomond, Lachnagar, Lochside, Longmorn, Macallan, Mannochmore, McKillop's Choice Special Bottlings, Millburn, Miltonduff, Mortlach, North Port, Oban, Pittyvaich, Port Ellen, Old Pulteney, Rosebank, St Magdalene, Scapa, Singleton, Speyburn, Springbank, Strathisla, Strathmill, Talisker, Tamdhu, Tamnavulin, Teaninich, Tobermory ( Ledaig ), Tomatin, Tomintoul, Tormore, Tullibarbine, and many others.

Other interesting, 'hard-to-find' spirits include Flor de Caña Rum, Pusser's British Navy Rum, Mount Gay Rum, Appleton Estate Jamaican Rum, Bundaberg ( Bundy ) Black Rum, Bundaberg Royal Liqueur, Jim Beam Gold Label Kentucky Straight Bourbon Whiskey,
Inner Circle Rum, Wyborowa and Zubrowka Vodka.

NSW Liquor License No. 351837

WARNING:   NSW Liquor Act 1982

It is an offence to sell or supply to, or obtain liquor on behalf of, a person under the age of 18 years. Delivery will not be made to any person under the age of 18 years.
Proof of age may be required from a person accepting delivery.