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Ladybird : Third Picture Book
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Ladybird : Third Picture Book Series # 704
Ladybird Books, Loughborough, 1973. This book has a barcode on the rear. Hardback. Covers have some shelf wear. Has previous owner's name.
Postage within Australia:
1 Ladybird book: postage = $1.10
2 Ladybird books: postage = $1.65
3 or 4 Ladybird books: postage = $2.75
5 Ladybird books: postage = $5.70 satchel
6+ Ladybirdbooks: postage = $9.90 satchel
UK & USA Airmail: $AU4.10 each book. Combined postage click here to contact us.
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About Ladybird books - from Wikipedia:
The company traces its origins to 1867, when Henry Wills opened a bookshop in Loughborough, Leicestershire. Within a decade he progressed to printing and publishing guidebooks and street directories. He was joined by William Hepworth in 1904, and the company traded as Wills & Hepworth.
Around 1915, Wills & Hepworth published their first children's books, under the Ladybird imprint. From the start, the company was identified by a ladybird logo, at first with open wings, but eventually changed to the more familiar closed-wing ladybird in the late 1950s. The ladybird logo has since undergone several redesigns, the latest of which was launched in 2006.
Wills & Hepworth began trading as Ladybird Books in 1971 as a direct result of the brand recognition that their imprint had achieved in Britain. In the 1960s and 1970s the company's Key Words Reading Scheme (launched in 1964) was heavily used by British primary schools, using a reduced vocabulary to help children learn to read. Many of the illustrations in this series were by Harry Wingfield and Martin Aitchison.
In the 1960s, Ladybird produced the Learnabout series of non-fiction (informational) books, some of which were used by adults as well as children. The classic pocket-sized mini-hardback Ladybird book (four-and-a-half by seven inches/11.5 cm by 18 cm) was first produced in 1940 for a series of animal stories. The full-colour illustrations on each spread and the appeal of Bunnikin, Downy Duckling and other animal characters were an instant success. Early books had a standard 56-page format, chosen because a complete book could be printed on one large sheet of paper, which was then folded and cut to size without any waste. It was an economical way of producing books, enabling the books to be retailed at a low price which, for almost thirty years, remained at two shillings and sixpence.
Later series included nature books (series 536, some illustrated by Charles Tunnicliffe) and a host of non-fiction books, including hobbies and interests, history (L du Garde Peach wrote very many of these) and travel. Ladybird began publishing books in other formats from 1980. Most of the remaining titles in the classic format were withdrawn from print in 1999 with the closure of the factory in Loughborough which was specialised to this format.
Click to visit: How to identify first edition Ladybird books
Click to visit: The Ladybird site
Click to visit: Ladybird prints: images of the book covers
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