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MANAGEMENT INFORMATION SYSTEMS 7th Ed | O'Brien Marakas

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Item number:310170080843
Item location:Sydney, NSW, Australia
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Item specifics - Educational, Textbooks
Product Type: TextbookPrinting Year: 2006
Subject: Business & EconomicsLanguage: English
 Business ManagementCondition: Used
Educational Level: University, TAFE  

JAMES A. O'BRIEN & GEORGE M. MARAKAS

MANAGEMENT INFORMATION SYSTEMS

SEVENTH EDITION

 

This Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today.

The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today' s networked enterprises and global markets.

 The benchmark text for the syllabus organized by technology, this text appraoches the material from a managerial perspective. O' Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize and enhance the explanation.

- Taken From The Book

 
 
 

ISBN:

007293588X

RRP:

N/A

PUBLISHED:

MCGRAW HILL - US -- 2006

FORMAT:

XL HARDCOVER - 592 Pages

CONDITION:

     Used - Good Condition - Only Very Minor Inner Markings

Cover Has Some Shelf Wear - Pages Have A Little Wear

 

 

 

 

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On 13-Oct-09 at 11:27:25 AEDST, seller added the following information:




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