ADVERTISING AND MARKETING IN A NUTSHELL

A 'DO IT YOURSELF' MARKETING HEALTH CHECK FOR THE TIME POOR BUSINESS OWNER.

This booklet is written by a practical marketer with 25 years experience in the business and is proof that not all marketing is rocket science and not all marketing ideas are expensive!

Advertising and Marketing in a Nutshell is a "do it yourself marketing health check" to reset your marketing compass.

This DIY booklet is designed to help you self promote yourself. 

I understand that when concentrating on "doing what you do well" marketing can become unchartered territory in the work/life balance department!

AS A BONUS THE BOOKLET ALSO INCLUDES;

15 REALLY SIMPLE FORMATTING TIPS GUARANTEED TO IMPROVE SALES

WITH YOUR NEXT ADVERTISING COPY

and

15 REALLY SIMPLE MARKETING TIPS GUARANTEED TO REV UP YOUR BUSINESS

31 PAGES TO SET YOUR MARKETING COMPASS ON COURSE INCLUDING:

• What is advertising?
• Tailoring your advertising to your target market.
• Choosing your media carefully.
• What about your competitors?
• Testing your ad.
• A checklist for preparing an ad.
• A simple ad format.
• What is marketing?
• Your market place.
• The marketing function.
• Your marketing mix.
• The key marketing principles of segmentation, distribution, differential advantage and positioning.
• What is market research, primary and secondary data?
• Knowing your competition with a SWOT analysis, B2B marketing, monitoring and control.

I have written this book myself so I know the principles of Marketing and Advertising

outlined will set your marketing compass on course. 

The 30 tips for formatting your ads and revving up your marketing are strategies I have proven work

over my 25 years in the industry. 

It will certainly help the time poor business owner get a grasp on the principles written in simple language.

It is very easy to be confused when you talk of Advertising and Marketing.  If you assume that both words are interchangeable, you are not alone.  Most people think they are the same thing - selling, but there is a subtle difference between these two business applications.  Set your marketing compass on course, a marketing health check will maximise your marketing potential. 

 Email sherryn@marketingtalk.com.au for more detail and thank you for reading my information. 

Cheers Sherryn