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Bundaberg Bundy Red Rum 700ml
Filtered With Australian Red Gum

Extra Smooth Rum 37.0% ALC. VOL.

The Bundaberg Bundy Red Rum is new with an unbroken seal. The bottle is 700ml and it is 37.0% alc. vol. which equates to approx. 20 standard drinks.

Below is written on the Back Label

Eucalyptus Tereticornis

(Australian Red Gum)

Bundaberg Rum

Bundaberg Rum is a dark rum produced in Bundaberg, Australia, often referred to as "Bundy".

Bundaberg rum was first produced 1888, production ceased from 1907 to 1914 and from 1936 to 1939 after fires, the second of which caused rum from the factory to spill into the nearby Burnett River. This company does not produce Bundaberg Ginger Beer.

In 1961, the company introduced the polar bear as its unusual choice of mascot, to imply that the rum could ward off the coldest chill. The Bundaberg Distilling Company owns its own cola producing facility, which supplies the cola for its ready-to-drink Bundaberg Rum & Cola products.

In 2000, the Bundaberg Rum company and distillery were sold to British company Diageo.

Products

There are currently a number of products available which are distributed by Diageo:

Bottles

• Bundaberg Rum UP - the original underproof, 37.0% alcohol, 74 proof
• Bundaberg Rum OP - an overproof version of Bundaberg UP at 57.7% alcohol, 115.4 proof
• Bundaberg Rum Royal Liqueur - with coffee and chocolate, only available from the distillery
• Bundaberg Rum Distiller's No3 - a triple filtered blend
• Bundaberg Rum 18 Year Old - an extremely limited release - only 5,142 bottles ever made
• Bundaberg Rum 8 year old - Matured in Oak, Limited release 2007, 2008, 40.0%ALC/VOL
• Bundaberg Rum black 1985 vat, Aged 10 years, distilled from molasses 40%.0%ALC/VOL (discontinued)

          http://www.youtube.com/watch?v=ZQZFejWBNj0&feature=related

Pre-mix (RTD)

• Bundaberg Rum & Cola - can (375ml), stubby bottle (345ml and 250ml).
• Bundaberg Dark and Stormy RTD (Bundaberg Ginger Beer and Rum) - Can or stubby.
• Bundaberg Rum OP & Cola RTD - Can or stubby.
• Bundaberg Rum Dry and Lime - with dry ginger ale and lime. Can or stubby.
• Bundaberg Rum & Cola Mid 3.5 - Can or stubby.
• Bundaberg Rum & Cola Super Dry - 3.5% ABV & 25% less sugar for a crisper cleaner taste
• Bundaberg Rum Premium & Cola - This is a 6.9% RTD, made from Bundaberg UP.

On-tap/Keg

• Bundaberg Rum and Cola Draught
• Bundaberg Rum and Cola Super Dry Draught

Distillery

The Bundaberg Rum distillery is open to visitors for tours of the facility. There is also a museum and offers free samples of Bundaberg Rum products for visitors.

Sponsorship

Bundaberg Rum is a major sponsor of the Australian "Wallabies" rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs.

http://www.youtube.com/watch?v=kdJzerijIqQ&feature=related

Bundaberg Rum also sponsors the rugby league ANZAC Test (also known as the Bundaberg Rum Test) till 2009.

Bundaberg Rum signed a 5 year deal with the NRL to be the "Official Spirit of the NRL". They are also the naming-rights sponsor of NRL Monday Night Football.

Previously Bundaberg Rum had sponsored a stadium in Cairns, Australia which was formally known as Bundaberg Rum Stadium but has been renamed to Cazaly's Stadium.

Criticism and controversy

Bundaberg Rum has also been criticised for targeting its advertising towards young people and boys, through television commercials during NRL broadcasts, and other promotions. The Bundaberg Rum Bear advertisements have been cited as one of the favourite ads among Australia's youth.The National Drug and Alcohol Research Centre in Australia criticised the sponsorship of sport by alcohol companies, quoted "it's a message that young people get, that sports and alcohol go together."

Bundaberg Rum has been labelled the drink for yobbos, after some bars reported that "bundy drinkers are a lot louder, and more disruptive than other patrons." In 2005, four bars in Brisbane banned the rum products, claiming it makes drinkers aggressive and attracts the wrong crowd. "They will abuse bar staff, half a dozen a night, normally gangs of blokes, the marketing is directed at yobbos," one bar owner told The Age newspaper.The Bundaberg Rum Distillery admitted it was aware its brand had a reputation of being associated with aggression, and said it may change its advertising to dispel its "yobbo" image.

http://www.youtube.com/watch?v=cLpiA9rX8ro

On 19 October, 2007, Australian Rugby Union (ARU) chairman Peter McGrath stood aside from the chairmanship after Bundaberg Rum reportedly accused him of being in an intoxicated state at the Rugby World Cup in Marseille, France. McGrath refuted the claims.

Pop Culture

Bundaberg Rum revitalised a fascination with Drop Bears for the Australian public. It started with an TV advertising campaign that featured, what can assumed to be, three young Swedish tourists in Australia camping. The young Australian males then proceed to warn them about 'drop bears' saying that they're "like a koala, only bigger and meaner" and "they drop from the trees". This results in the ladies being convinced to camp with them.

http://www.youtube.com/watch?v=ULEQpUY_crc

http://www.youtube.com/watch?v=sVBiuRp1oiA&feature=related

http://www.youtube.com/watch?v=uwywaUikrIg&feature=related

Rum

Rum is a distilled beverage made from sugarcane by-products such as molasses and sugarcane juice by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak and other barrels. The majority of the world's rum production occurs in and around the Caribbean and in several South American countries, such as Colombia, Venezuela, Guyana and Brazil, though there are rum producers in places such as Australia, Fiji, India, Reunion Island, Mauritius, and elsewhere around the world.

Rum is produced in a variety of styles. Light rums are commonly used in cocktails. In addition to cocktails, golden and dark rums are appropriate for drinking straight, or as a brandy for cooking. Premium rums are also available that are made to be consumed neat or on the rocks.

Rum plays a part in the culture of most islands of the West Indies, and has famous associations with the Royal Navy (See: Grog) and piracy (See: Bumbo). Rum has also served as a popular medium of exchange that helped to promote slavery along with providing economic instigation for Australia's Rum Rebellion and the American Revolution.

Etymology

The origin of the word rum is unclear. A common claim is that the name was derived from rumbullion meaning "a great tumult or uproar". Another claim is that the name is from the large drinking glasses used by Dutch seamen known as rummers, from the Dutch word roemer, a drinking glass. Other options include contractions of the words saccharum, Latin for sugar, or arôme, French for aroma. Regardless of the original source, the name was already in common use by May 1657 when the General Court of Massachusetts made illegal the sale of strong liquor "whether knowne by the name of rumme, strong water, wine, brandy, etc., etc."

In current usage, the name used for a rum is often based on the rum's place of origin. For rums from Spanish-speaking locales the word ron is used. A ron añejo indicates a rum that has been significantly aged and is often used for premium products. Rhum is the term used for rums from French-speaking locales, while rhum vieux is an aged French rum that meets several other requirements.

Some of the many other names for rum are Nelson's Blood, Kill-Devil, Demon Water, Pirate's Drink, Navy Neaters, and Barbados water. A version of rum from Newfoundland is referred to by the name Screech, while some low-grade West Indies rums are called tafia.

In Australia, dark rum (commonly Bundaberg) is colloquially referred to as 'Mate-Hate' due to the spiritous conflicts that arise between friends following its liberal consumption.

History

Origins

The precursors to rum date back to antiquity. Development of fermented drinks produced from sugarcane juice is believed to have first occurred either in ancient India or China, and spread from there. An example of such an early drink is brum. Produced by the Malay people, brum dates back thousands of years. Marco Polo also recorded a 14th-century account of a "very good wine of sugar" that was offered to him in what is modern-day Iran.

The first distillation of rum took place on the sugarcane plantations of the Caribbean in the 17th century. Plantation slaves first discovered that molasses, a by-product of the sugar refining process, can be fermented into alcohol. Later, distillation of these alcoholic by-products concentrated the alcohol and removed impurities, producing the first true rums. Tradition suggests that rum first originated on the island of Barbados. Regardless of its initial source, early Caribbean rums were not known for high quality. A 1651 document from Barbados stated, "The chief fuddling they make in the island is Rumbullion, alias Kill-Divil, and this is made of sugar canes distilled, a hot, hellish, and terrible liquor".

Colonial America

After rum's development in the Caribbean, the drink's popularity spread to Colonial America. To support the demand for the drink, the first rum distillery in the colonies was set up in 1664 on present-day Staten Island. Boston, Massachusetts had a distillery three years later. The manufacture of rum became early Colonial New England's largest and most prosperous industry. New England became a distilling center (due to the superior technical, metalworking and cooperage (barrel making) skills and abundant lumber); the rum produced there was lighter, more like whiskey, and was superior to the character and aroma of the West Indies product. Anyone who could afford it much preferred it to the Caribbean product. Rhode Island rum even joined gold as an accepted currency in Europe for a period of time. Estimates of rum consumption in the American colonies before the American Revolutionary War had every man, woman, or child drinking an average of 3 Imperial gallons (13.5 liters) of rum each year.

To support this demand for the molasses to produce rum, along with the increasing demand for sugar in Europe during the 17th and 18th centuries, a labor source to work the sugar plantations in the Caribbean was needed. A triangular trade was established between Africa, the Caribbean, and the colonies to help support this need. The exchange of slaves, molasses, and rum was quite profitable, and the disruption to the trade caused by the Sugar Act in 1764 may have even helped cause the American Revolution.

The popularity of rum continued after the American Revolution with George Washington insisting on a barrel of Barbados rum at his 1789 inauguration. Eventually the restrictions on rum from the British islands of the Caribbean combined with the development of American whiskey led to a decline in the drink's popularity.

Naval Rum

Rum's association with piracy began with English privateers trading on the valuable commodity. As some of the privateers became pirates and buccaneers, their fondness for rum remained, the association between the two only being strengthened by literary works such as Robert Louis Stevenson's Treasure Island.

The association of rum with the Royal Navy began in 1655 when the British fleet captured the island of Jamaica. With the availability of domestically produced rum, the British changed the daily ration of liquor given to seamen from French brandy to rum. While the ration was originally given neat, or mixed with lime juice, the practice of watering down the rum began around 1740. To help minimize the effect of the alcohol on his sailors, Admiral Edward Vernon directed that the rum ration be watered down before being issued, a mixture which became known as grog. While it is widely believed that the term grog was coined at this time in honor of the grogram cloak Admiral Vernon wore in rough weather, the term has been demonstrated to predate his famous orders with probable origins in the West Indies, perhaps of African etymology (see Grog). The Royal Navy continued to give its sailors a daily rum ration, known as a "tot," until the practice was abolished after July 31, 1970.

A story involving naval rum is that following his victory at the Battle of Trafalgar, Horatio Nelson's body was preserved in a cask of rum to allow transport back to England. Upon arrival, however, the cask was opened and found to be empty of rum. The pickled body was removed and, upon inspection, it was discovered that the sailors had drilled a hole in the bottom of the cask and drunk all the rum, in the process drinking Nelson's blood. Thus, this tale serves as a basis for the term Nelson's Blood being used to describe rum. It also serves as the basis for the term "Tapping the Admiral" being used to describe drinking the daily rum ration. The details of the story are disputed, as many historians claim the cask contained French Brandy whilst others claim instead the term originated from a toast to Admiral Nelson. It should be noted that variations of the story, involving different notable corpses, have been in circulation for many years.

Colonial Australia

Rum became an important trade good in the early period of the colony of New South Wales. The value of rum was based upon the lack of coinage among the population of the colony, and due to the drink's ability to allow its consumer to temporarily forget about the lack of creature comforts available in the new colony. The value of rum was such that convict settlers could be induced to work the lands owned by officers of the New South Wales Corps. Due to rum's popularity among the settlers, the colony gained a reputation for drunkenness even though their alcohol consumption was less than levels commonly consumed in England at the time.

When William Bligh became governor of the colony in 1806, he attempted to remedy the perceived problem with drunkenness by outlawing the use of rum as a medium of exchange. In response to this action, and several others, the New South Wales Corps marched, with fixed bayonets, to Government House and placed Bligh under arrest. The mutineers continued to control the colony until the arrival of Governor Lachlan Macquarie in 1810.

Categorization

Dividing rum into meaningful groupings is complicated by the fact that there is no single standard for what constitutes rum. Instead rum is defined by the varying rules and laws of the nations that produce the spirit. The differences in definitions include issues such as spirit proof, minimum aging, and even naming standards.

Examples of the differences in proof is Colombia, requiring their rum possess a minimum alcohol content of 50 ABV, while Chile and Venezuela require only a minimum of 40 ABV. Mexico requires rum be aged a minimum of 8 months; the Dominican Republic, Panama and Venezuela require two years. Naming standards also vary, Argentina defining rums as white, gold, light, and extra light. Barbados uses the terms white, overproof, and matured, while the United States defines rum, rum liqueur, and flavored rum. In Australia Rum is divided into Dark Rum (Under Proof known as UP, Over Proof known as OP, and triple distilled) and White Rum.

Despite these differences in standards and nomenclature, the following divisions are provided to help show the wide variety of rums that are produced.

Regional Variations

The Bacardi building in Havana, CubaWithin the Caribbean, each island or production area has a unique style. For the most part, these styles can be grouped by the language that is traditionally spoken. Due to the overwhelming influence of Puerto Rican rum, most rum consumed in the United States is produced in the Spanish-speaking style.

• Spanish-speaking islands and countries traditionally produce light rums with a fairly clean taste. Rums from Cuba, Panama, the Dominican Republic, Puerto Rico, Colombia and Venezuela are typical of this style.

• English-speaking islands and countries are known for darker rums with a fuller taste that retains a greater amount of the underlying molasses flavor. Rums from Bermuda, Belize, Saint Kitts, the Demerara region of Guyana, and Jamaica are typical of this style.

• French-speaking islands are best known for their agricultural rums (rhum agricole). These rums, being produced exclusively from sugar cane juice, retain a greater amount of the original flavor of the sugar cane and are generally more expensive than molasses-based rums. Rums from Haïti, Guadeloupe, Marie-Galante and Martinique are typical of this style.

Cachaça is a spirit similar to rum that is produced in Brazil. Seco, from Panama, is also a spirit similar to rum, but also similar to vodka, since it is triple distilled. The Indonesian spirit Batavia Arrack, or Arrak, is a spirit similar to rum that includes rice in its production. Mexico produces a number of brands of light and dark rum, as well as other less expensive flavored and unflavored sugar cane based liquors, such as aguardiente de caña and charanda. In some cases cane liquor is flavored with mezcal to produce a pseudo-tequila-like drink.^{[citation needed]}

A spirit known as Aguardiente, distilled from molasses and often infused with anise, with additional sugarcane juice added after distillation, is produced in Central America and northern South America.

In West Africa, and particularly in Liberia, cane juice (also known as Liberian rum or simply CJ within Liberia itself, is a cheap, strong spirit distilled from sugar cane, which can be as strong as 86 proof.

Within Europe, a similar spirit made from sugar beet is known as tuzemák (from tuzemský rum, domestic rum) in the Czech Republic and Kobba Libre on the Åland Islands.

In Germany, a cheap substitute of dark rum is called Rum-Verschnitt (literally: cut rum). This distilled beverage is made of genuine dark rum (often from Jamaica), rectified spirit, and water. Very often, caramel coloring is used, too. The relative amount of genuine rum it contains can be quite low since the legal minimum is at only 5 percent, but the taste of Rumverschnitt is still very similar to genuine dark rum. In Austria, a similar rum called Inländerrum or domestic rum is available.

Grades

The grades and variations used to describe rum depend on the location that a rum was produced. Despite these variations the following terms are frequently used to describe various types of rum:

• Light Rums, also referred to as light, silver, and white rums. In general, light rum has very little flavor aside from a general sweetness, and serves accordingly as a base for cocktails. Light rums are sometimes filtered after aging to remove any color. The Brazilian immensely popular Cachaça belongs to this type. The majority of Light Rum comes out of Puerto Rico.

• Gold Rums, also called amber rums, are medium-bodied rums which are generally aged. These gain their dark color from aging in wooden barrels (usually the charred white oak barrels that are the byproduct of Bourbon Whiskey).

• Spiced Rum: These rums obtain their flavor through addition of spices and, sometimes, caramel. Most are darker in color, and based on gold rums. Some are significantly darker, while many cheaper brands are made from inexpensive white rums and darkened with artificial caramel color.

• Dark Rum, also known as black rum, classes as a grade darker than gold rum. It is generally aged longer, in heavily charred barrels. Dark rum has a much stronger flavor than either light or gold rum, and hints of spices can be detected, along with a strong molasses or caramel overtone. It is used to provide substance in rum drinks, as well as color. In addition to uses in mixed drinks, dark rum is the type of rum most commonly used in cooking. Most Dark Rum comes from areas such as Jamaica, Haiti, and Martinique.

• Flavored Rum: Some manufacturers have begun to sell rums which they have infused with flavors of fruits such as mango, orange, citrus, coconut or lime. These serve to flavor similarly themed tropical drinks which generally comprise less than 40% alcohol, and are also often drunk neat or on the rocks.

• Overproof Rum is rum which is much higher than the standard 40% alcohol. Most of these rums bear greater than 75%, in fact, and preparations of 151 to 160 proof occur commonly.

• Premium Rum: As with other sipping spirits, such as Cognac and Scotch, a market exists for premium and super-premium rums. These are generally boutique brands which sell very aged and carefully produced rums. They have more character and flavor than their "mixing" counterparts, and are generally consumed without the addition of other ingredients.

Production methodology

Unlike some other spirits, such as Cognac and Scotch, rum has no defined production methods. Instead, rum production is based on traditional styles that vary between locations and distillers.

Fermentation

Most rum produced is made from molasses. Within the Caribbean, much of this molasses is from Brazil. A notable exception is the French-speaking islands where sugarcane juice is the preferred base ingredient.

Yeast and water are added to the base ingredient to start the fermentation process. While some rum producers allow wild yeast to perform the fermentation, most use specific strains of yeast to help provide a consistent taste and predictable fermentation time. Dunder, the yeast-rich foam from previous fermentations, is the traditional yeast source in Jamaica. "The yeast employed will determine the final taste and aroma profile," says Jamaican master blender Joy Spence. Distillers that make lighter rums, such as Bacardi, prefer to use faster-working yeasts. Use of slower-working yeasts causes more esters to accumulate during fermentation, allowing for a fuller-tasting rum.

Distillation

As with all other aspects of rum production, there is no standard method used for distillation. While some producers work in batches using pot stills, most rum production is done using column still distillation. Pot still output contains more congeners than the output from column stills and thus produces a fuller-tasting rum. When first distilled, crude rum is between 130-180 proof, and must then be aged to mellow it down.

Aging and blending

Many countries require that rum be aged for at least one year. This aging is commonly performed in used bourbon casks, but may also be performed in stainless steel tanks or other types of wooden casks. The aging process determines the coloring of the Rum. Rum that is aged in oak casks becomes dark, whereas Rum that is aged in stainless steel tanks remains virtually colorless. Due to the tropical climate common to most rum-producing areas, rum matures at a much faster rate than is typical for Scotch or Cognac. An indication of this faster rate is the angel's share, or amount of product lost to evaporation. While products aged in France or Scotland see about 2% loss each year, rum producers may see as much as 10%. After aging, rum is normally blended to ensure a consistent flavor. Blending is the final step in the Rum making process. As part of this blending process, light rums may be filtered to remove any color gained during aging. For darker rums, caramel may be added to the rum to adjust the color of the final product.

In cuisine

Besides rum punch, cocktails such as the Cuba Libre and Daiquiri have well-known stories of their invention in the Caribbean. Tiki culture in the US helped expand rum's horizons with inventions such as the Mai Tai and Zombie. Other well-known cocktails containing rum include the Piña Colada, a drink made popular by Rupert Holmes' song "Escape (The Piña Colada Song)", and the Mojito. Cold-weather drinks made with rum include the Rum toddy and Hot Buttered Rum. In addition to these well-known cocktails, a number of local specialties utilize rum. Examples of these local drinks include Bermuda's Dark and Stormy (Gosling's Black Seal rum with ginger beer), and the Painkiller from the British Virgin Islands.

Rum may also be used as a base in the manufacture of liqueurs. Spiced Rum is made by infusing rum with a combination of spices. Another combination is jagertee, a mixture of rum and black tea.

Rum may also be used in a number of cooked dishes. It may be used as a flavoring agent in items such as rum balls or rum cakes. Rum is commonly used to macerate fruit used in fruitcakes and is also used in marinades for some Caribbean dishes. Rum is also used in the preparation of Bananas Foster and some hard sauces. Rum is sometimes mixed in with ice cream often together with raisins.

Ti Punch is short for "petit punch", little punch. This is a very traditional drink in the French-speaking region of the Caribbean.

Pick up is available from our store at:

395 Sailors Bay Road, Northbridge, ( in Sydney ), New South Wales, 2063.

Between 09:30 – 19:30 AEST

PLEASE NOTE : We also specialise in a wide range of rare and old Wines and Spirits. 

Search our listings from time to time to find an enviable range of Johnnie Walker Scotch whiskies including Johnnie Walker Red Label, Johnnie Walker Black Label, Black Label Anniversary Edition to honour 100 years of the Striding Man, Johnnie Walker Green Label, Johnnie Walker Gold Label, Johnnie Walker White Label, Johnnie Walker Blue Label, Johnnie Walker Blue Label King George V, Johnnie Walker Pink Label, Johnnie Walker Swing Superior, Johnnie Walker 1820, Johnnie Walker Premier, Johnnie Walker Deco, Johnnie Walker Harmony and Johnnie Walker Kilmarnock.

We also stock many sought after Single Malt whiskies. You'll find Aberfeldy, Aberlour, Allt-A-Bhaine, Ardbeg, Ardmore, Arran, Auchentoshan, Aultmore, Balblair, Balmenach,  Balvenie, Banff, Ben Nevis, Benriach, Benrinnes, Benromach, Bladnoch, Blair Athol, Bowmore, Brackla, Braeval, Bruichladdich, Bunnahabhain, Caol Ila, Caperdonich, Cardhu, Clynelish, An Cnoc, Coleburn, Convalmore, Cragganmore, Craigellachie, Dailuaine, Dallas Dhu, Dalmore, Dalwhinnie, Deanston, Drumguish, Dufftown, Edradour, Fettercairn, Glen Albyn,Glenallachie, Glenburgie, Glencadam, Glen Deveron, Glendronach, Glendullan, Glen Elgin, Glenesk, Glenfarclas, Glenfiddich, Glen Flagler, Glen Garioch, Glenglassaugh, Glengoyne, Glen Grant, Glen Keith, Glenkinchie Glenlivet, Glenlochy, Glenlossie, Glen Mhor, Glenmorangie, Glen Moray, Glen Ord, Glenrothes, Glen Scotia, Glen Spey, Glentauchers, Glenturret, Glenugie, Glenury Royal, Highland Park, Imperial, Inchgrower, Inverleven, Jura, Kinclaith, Knockando, Ladyburn, Lagavulin, Laphroaig, Linkwood, Littlemill, Loch Lomond, Lachnagar, Lochside, Longmorn, Macallan, Mannochmore, McKillop's Choice Special Bottlings, Millburn, Miltonduff, Mortlach, North Port, Oban, Pittyvaich, Port Ellen, Old Pulteney, Rosebank, St Magdalene, Scapa, Singleton, Speyburn, Springbank, Strathisla, Strathmill, Talisker, Tamdhu, Tamnavulin, Teaninich, Tobermory ( Ledaig ), Tomatin, Tomintoul, Tormore, Tullibarbine, and many others.

Other interesting, 'hard-to-find' spirits include Flor de Caña Rum, Pusser's British Navy Rum, Mount Gay Rum, Appleton Estate Jamaican Rum, Bundaberg ( Bundy ) Black Rum, Bundaberg Royal Liqueur, Jim Beam Gold Label Kentucky Straight Bourbon Whiskey,
Inner Circle Rum, Wyborowa and Zubrowka Vodka.

NSW Liquor License No. 351837

WARNING:   NSW Liquor Act 1982

It is an offence to sell or supply to, or obtain liquor on behalf of, a person under the age of 18 years. Delivery will not be made to any person under the age of 18 years.
Proof of age may be required from a person accepting delivery.