Sanyo's first 1080p resolution home theatre projector, the PLV-Z2000, is a gauntlet thrown down in the projector industry. It appears that the folks at Sanyo sat down and said, "Let's build a projector that gives home theatre enthusiasts everything they could possibly want—1080p resolution, great contrast, a smooth film like picture, virtually silent fan noise, and no pixilation or screen door effects. Let's include a long 2.0x zoom lens and 3 full picture heights of lens shift so they can install it wherever they want. Let's put it in a white case so it will blend in with a white ceiling, and let's not make it too deep, so they can put it on a rear shelf. After we've done all that, let's price it lower than any other 1080p projector on the market, and include a three year warranty. With the Z2000, Sanyo's proposition is clear: 1080p projectors are too expensive, and there is no need to pay the high prices. Excellent 1080p performance can be delivered for $4900. This is a dramatic competitive move indeed. It will surely undermine the viability of the industry's 1080p price structure, to the consternation of competitors and dealers alike. But for the consumer it's great news....welcome to high performance 1080p at prices you've never seen before