SPORT BUSINESS IN THE GLOBAL MARKETPLACE - GREAT BUY!

This is a great opportunity to pick up a copy of this book at a very cheap price!

When did it all begin?  When did sport become a business?  Spurred on by ego, individual and national, sport has traversed virtually every border to touch the lives of almost every person on the planet.  Through the radical development of technology, the expansion of the globalised economy and the rampant dissemination of Western culture, professional sport has become an almost universal phenomenon.  With this progress have come remarkable business opportunities.

Some may argue that sport in its purest sense was never conceived as a business, nor was it ever expected that an elite group of athletic men and women could command the emotional and financial commitment of billions of otherwise rational people.  But the current state of professional sport in the USA, Europe, Asia and Australia is just the beginning of the sport's evolution.

Hans Westerbreek and Aaron Smith recount the emergence of sport as a business, profile the psychology of fans, unravel the architecture of the global sport system and chart how technology has helped to make sport the most precious commodity in the media and entertainment industries.  This entertaining and stimulating book challenges the reader to peer into the future and confront the extraordinary possibilities that the sport business will yield in the near and distant futures.

It examines how globalisation, the explosion of commercialism, the inexorable progress of technology and the Internet, the crossover with entertainment, the nature of the economy and the impact of culture, all affect the future of sport.

The authors argue the existence of six dominant sport societies, and they present four future sport scenarios: Vicious, Regional and Cultural Sport Globalisation.

This book should be on the bookshelf of every sport manager and sport entrepreneur.  It reveals opportunities and offers a road map directing readers to business success in sport.

This 240 page hardcover has a small split, edge creases and edge wear to back of dustjacket.  There are some small light brown marks to top and bottom page edges (these do not impact on page face).  Internally it is in an very good, tight, clean condition. 

Postage quoted is for items posted within Australia. Overseas customers are more than welcome to email me for a postage quote. Local Pick-up is not available.

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