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The SR37 is a light and compact camcorder fitted with a high–powered Carl Zeiss lens. Its ultra–powerful 60x optical zoom gives you outstandingly crisp and clear Standard Definition images, with space for up to 45 hours of film on its 60GB hard disc drive. The SteadyShot feature ensures that camera shake doesn’t spoil your shots. You can also record on an optional Memory Stick, which is removable for convenient transfers and burn DVD copies at the touch of a button. Compose your scenes easily, choose your settings and enjoy vibrant playback on a superb 2.7" LCD screen with touchscreen controls.
 Use the (60x) optical zoom to fill the frame with distant scenes View larger |
Great film starts with great lenses
The SR37 is fitted with a Vario–Tessar lens made by Carl Zeiss, the world renowned optical specialists. These premium lenses are highly rated by photographers for their colour precision, superb contrast and extremely low distortion levels at all focal lengths. Add to this an incredible optical zoom that extends to 60x magnification and you have the capability to shoot with amazing detail even when the subject is at a distance. If you need to go even closer you also have a digital zoom of up to 2000x, though optical zoom is generally considered superior because it physically moves the lens rather than moving in on the image. The SR37 makes it easy for you to see what you’re doing when you set up your shots too. The large, tilting LCD display uses reflective technology to give excellent visibility even in direct sunlight.
Start fast so you don’t miss the moment
Great action can come and go very quickly so you don’t want to waste valuable time starting up your camera. Start the SR37 in a matter of seconds: just flip open the LCD screen, touch the start key and you’re ready to shoot. Later, the Face Index function automatically detects scenes with faces, and the handy Film Roll Index feature summarises long scenes, to make it easier to browse through hours of footage.
Smart automatic functions
Now you can make sure that even the trickiest scenes look great, thanks to auto functions which take the guesswork out of matching settings to subject. Take sun–drenched backlit scenes, for example. The D–range Optimiser adjusts exposure and contrast to counter the effects of high–contrast conditions, so you can clearly see faces in the foreground. And when faces are your focus, Face Detection adjusts the camera’s settings to deliver clear, natural skin tones.
SteadyShot Active Mode to reduce picture blur
If you are shooting with the camera in your hand, there is always a danger of camera shake spoiling your picture, even if your subject is stationary. SteadyShot is a handy digital image stabiliser that is active every time you shoot. This is especially important when using the powerful zoom to close in on details. The SR37 lets you hear in close up too. The SR37 lets you record sound in close–up too. Its super smart mic zooms in with your optical zoom to cut out background and foreground noise and concentrate on sounds that matter, such as conversation.
 Connect DVDirect to your Handycam and with one touch you can burn everything on to blank discs for safekeeping no PC required View larger |
One touch disc burn and easy PC back up
One of the great pleasures of shooting film is sharing it with family and friends. It couldn’t be easier with the SR37. Transfer your films to your PC using a super–fast USB 2.0 connection and use your DVD burner to make DVD copies. If you want to share your movies on the move, or free up memory space, you can do it quickly by using the optional portable DVD burner. This attaches directly to the SR37 with a single cable.
PMB (Picture Motion Browser software)
Managing your movie collection is hugely simplified by this software which is included with the SR37. Just install it on your PC and it provides a perfect archive for your films which are all just a click or two away. You can arrange them by date, by person, and search through them quickly. From the archive you can burn them to discs, send them to friends or upload them to sites in a matter of seconds. If you connect your SR37 or computer directly to any TV you can view your work on the big screen too.
‘Sony’, ‘Memory Stick’ and their logos are trademarks or registered trademarks of Sony Corporation. All other trademarks acknowledged.
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