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The Status Seekers

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Item number:360052688155
Item location:Bayswater North, Victoria, Australia
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Last updated on 10:50:42 AEST, 01 Oct, 2008 View all revisions
Item specifics - Non-Fiction Books
Format: SoftcoverPublication Year: 1966
Subject: Social SciencesSpecial Attributes: --
 AnthropologyLanguage: English
 --Condition: Used
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The Status
Seekers

Vance Packard

In The Status Seekers the Inquiring author of the Hidden
Persuaders examines the system of ranks and classes into
which American society is becoming stratified.  He analysis
the behaviour, the lanaguage, and even the symbols - home,
automoble, club, style of shirt - whereby Americans strive to
'live up to the joneses' in order to maintain and improve their
status.

As a treatise on the human pecking order The Status Seekers
has feew rivals, and it is uncomfortably easy to see how its
findings apply more and more to the erstwhile aristocratic
snobbishness of Western Europe and to the revolutionary
bureaucracy of  brave new Russia.

CONTENTS

 Part 1
Developing Dilemma

City of the Future? : The Nagging Prospects of Saturation
'growthmanship'

Part 2
In Response, Nine Strategies

There's Always Room for More  :  Progress through the Throw-away Spirit
Progress through Planned Obsolesence  :  Planned Obsolescence of Desirability
How to Outmode a $4,00 Vehcile in Two Years   
America's Toughest Car - and Thirty Models Later
The Short, Sweet Life of Home Products  :  Fashion Lines for the Kitchen
The Repairman's Paradise  :  Progress through Planned Chaos
Selling on the Never-Never  :  Hedonism for the Masses
Progress through Proliferation of People

Part 3
Implications

Ever-mounting Consumption?  :  The Vanishing Resources
The Commercialization of American Life  *  The Changing American Character

Part 4
Some Suggested Courses
Restoring Pride in Prudence  *  Restoring Pride in Quality
Respecting the Eternal Balance  *  Facing the Unmet Challenges
Achieving an Enduring Style of LifeReference Notes  *  Index


111x182mm.   331Pgs.   Penguin Books Ltd., UK




In Excellent Condition

 

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