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Unleashing The Power Of Publicity - Workbook + 7 CDs
Learn How To Write Powerful Press Releases Today
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Dear Internet Marketers or Business Owner,
Whether you own an internet or real-world business you know the costly battle you face on a daily basis to get prospects to walk into your store or read the sales letter on your website.
That’s why us small business owners & internet markets , more than anyone else, have to work smarter. We have know how to get the clients to come knocking our door, salivating for more information.
Now wouldn’t it be fantastic if you could have these hungry clients, throwing money at you faster then you can handle, with out all the typical, and expensive, marketing methods such as
Google Adwords $347+ per week for non-buying web browsers
Yellow Pages Adverts $3,467+ per year for an DEAD medium
Overture $156+ per week for uncontrollable clicks
Radio Commercials $1,876+ for ignored airtime
Online Banners Adverts $634+ for non-converting impressions
TV Adverts $ not enough ink to even contemplate.
Who wants to invest thousands of dollars with professional copywriters and graphic designers... then fork out even hard earned more money to get that 'madision avenue' style advert printed in a newspaper..... only to have your prospects skip over it to read the articles which feature your competition, who understand and implemented the power of publicity...
What if you could get this constant flow of pre-qualified, pre- disposed prospects coming to your business or website, with their credit card in hand, already thinking you are an expert in your field ready to buy what you are offering?
Well you can... Once you know how to harness the power of FREE Publicity for yourself..
145 Page Manual 'Unleashing The Power Of Publicity'
This jam-packed manual covers everything you will ever need to know to creat bucket-loads of cash with free publicity.
* Discover the secrets to writing a winning press release in under an hour.
* Find out the 6 hooks which the media can't resist.
* Uncover the power of the 'So What' test to ensure you succeed.
* Learn how to get the media to ask you the questions you want to answer.
* Learn how to handle yourself in an interview.
* Find out the press release layout techniques that ensures you stand out.
* Discover the 'words that work'
* Uncover how to get your press releases into the hands of the journalists that matter.
* Find the insider press release layout techniques that helps you stand out.
* Learn how to capitalise on any exposure you recieve, for years and years.
AUDIO CD #1:
In this one-on-one interview with Tory Favro, Pete Williams reveals...
* The truth behind advertising and why it isn't enough.
* The power of the 'halo effect'
* The secrets of 'regional media' and the leverage it offers.
* How he generated over $50,000 of exposure for one of his ventures.
* How to get a business off the ground with FREE publicity.
* How the media can drive sales... without you.
* How to find why you really want publicity.
* How to set the correct goals for your PR campaign.
* Why you don't want your press release printed in the news.
* What a sales letter has to do with publicity.
AUDIO CD #2:
On this disc you will discover...
* What's the point of doing a press release.
* What are the main 6 'hooks' the media love.
* Why you need to know the format of a press release.
* How to structure a successful press release.
* how long should yor press release be.
* What a 'time check' is and why it's important.
* What the most important element in a press release is.
* Some of the most powerful headline formats you can rip-off.
* What to cover in the body of a press release to ensure exposure.
* How to tell the reporter everything they need to know in 3 easy lines.
* how to get the reporter to pick up the phone and call you for an interview.
* How to get your release in teh hands of reporters.
AUDIO CD #3:
On disc 3, you will learn...
* What to do once the reporters call.
* How to maximise everything out of your interview.
* How to get the reporters to ask you the questions you want.
* How to get the media to introduce you the way you want.
* How to get the media to give you more exposure about your topic.
* How to leverage yor free exposure for greater profits.
BONUS AUDIO #1: Dale Beaumont Audio Interview
Get inside VIP access to a 78 minute recording between PR experts Pete Williams and Dale Beaumont. Pete Williams has been referred to in the media multiple times as ‘Australia’s Richard Branson’ and is the author of the internationally successful book ‘How To Turn Your Million Dollar Idea into A Reality’... and Dale Beaumont is the author of the widely renowned ‘Secrets Exposed’ book secrets and is CEO of Kapow Media.
In this exclusive audio interview you will
* Discover the how Pete, Dale and their various individual ventures have appeared in the media over 87 times between them
* Find out the true power of publicity, which most people don’t know
* Uncover how your bank balance can benefit from an article… even if it was 6 years ago
* Learn how the media is structured and what sort of stories they want…
* Receive ‘industry insider’ techniques to getting the press on the phone…
* Walk away with a rock solid plan of attack for getting your own exposure
BONUS AUDIO #2: James Swanwick Audio Interview
The Interview is with internationall renowned Los Angeles and New-York print, radio and television journalist James Swanwick. James is an Aussie who moved to LA in 2003, writing for the worlds leading newspapers and magazines, and is the man behind some of Australia's greatest exports.
In this exclusive audio interview Pete and James cover...
* How the media differs between Australia and the USA.
* When to look for overseas publicity.
* How to generate international publicity for your business.
* How to handle yourself in an interview successfully.
* and so much more...
BONUS AUDIO #3: Monica Rosenfeld Audio Interview
Monica was a producer for 3 years on Channel Nine's awar winning "A Current Affair" and is the founder of wordstrom, a leading boutique public relations firm. Monica regularly presents workshops on "How to boost your business using publicity" at various events and is responsible for the growth and exposure of some of Australia's leading brands.
In this exclusive audio interview Pete and Monica discuss...
* What a typical day for a TV producer is like.
* How to work with a producer or journalists schedule.
* The top story angles current affair shows and mags like.
* What it is important to match the PR angle and medium.
* Pr Stunts - how to do them right.
* and much much more...
BONUS AUDIO #4: Dan Janal Audio Interview
Dan Janal is an internationally-recognized speaker, internet marketer and best-selling author. As president of Janal Communications, he conducts strategic planning seminars and consultations for clients ranging from start-ups to Fortune 1000 compnaies. Can was on the PR team that launched America online, the #1 online service and personally directed the PR launch of Grolier's Electronic Encyclopedia, the first computer software program produced on CD-Rom.
On this aucio CD Pete and Dan revela...
* How publicity made AOL the worlds largest ISP.
* How to get journalists calling you for interviews.
* How to deal with reporters successfully.
* How to construct powerful press releases.
* the 'secret sauce' your press releases need.
* and much much more...
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