VALUE CREATION AND BRANDING IN TELEVISION'S DIGITAL AGE - eBay Business, Business, Finance, Nonfiction Books, Books. (end time 20-Jan-10 23:57:37 AEDST)

Item specifics - Non-Fiction Books

Format:	Hardcover	Publication Year:	1999
Subject:	Business & Economics	Special Attributes:	--
	General Business	Language:	English
	--	Condition:	Used

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TIMOTHY M. TODREAS

VALUE CREATION AND BRANDING IN TELEVISION'S DIGITAL AGE

An analysis of the television industry's changing profitability patterns as it enters the digital age and how networks must act to remain viable.

Providing historical data, financial models and profitability trend patterns, the work aids comprehension and prediction of profits in the industry.

- Taken From The Dust Jacket

ISBN:	1567202721
RRP:	$99.95
PUBLISHED:	Quorum - U.S. - 1999
FORMAT:	Regular Hardcover - 222 Pages
CONDITION:	Used - Very Good Condition - Dust Jacket Edgings Have Some Shelf Wear

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On 13-Oct-09 at 11:27:23 AEDST, seller added the following information:

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