What Rich People Know

Every day thousands of people dream of becoming rich.

They imagine what it would be like to have more money than they know what to do with and, for a brief moment, leave their reality by playing make-believe .

For most, this is as far as they’ll ever get with this dream. They’ll quickly snap back to their mediocre existence, for fear of stretching their boundaries too far. But a relative few - the ones who have not lost their dreams - set off on a different journey, a journey like none they have experienced before.

In the end, unfortunately, many of these dreams are also shattered and all but a handful of people go on. This happens not from lack of dreaming, not even for lack of effort, but from the lack of one simple thing... knowing what rich people know.

There are thousands of success stories - many famous, many infamous - stories of people who took an idea or dream and built it into a winning business, and who became rich in the process. If we can learn anything about success, it’s those people we need to look to for answers to our questions. And when you do look at those success stories, when you break them down and find the best ideas and the most successful people, what they did to become rich is usually very simple. People succeed because they do the basics well. In most cases it’s not about luck, clever
finance, extreme technology or running ahead of the pack. It’s about applying good, proven principles to whatever you do - principles that have been around for many years.

ITS UNBELIEVABLY SIMPLE

Most individuals go wrong, not because they don’t know these principles, but because they refuse to believe they are so simple, or they lack an in-depth understanding of them. Most think there is more to it, and constantly seek a complicated formula that takes them away from the real roots of success. When I present this information, I’ve heard many people remark: ‘I’ve heard all this before, there’s nothing new here.’ Well knowing how to swing a golf club is one thing, but doing it correctly every time is another. Just knowing how to swing a golf club does not make you a champion golfer. And when it comes to earning money, you’re aiming at being a champion. You may feel you’ve tried everything. You’ve read all the books, listened to the tapes, attended the seminars, and still success - at least the success that you want and the money you want to make is not there. That doesn’t make you a failure. Nor does it mean you’re stupid or unlucky. It means that you have not learnt the right things yet - the things that create the foundation of success.

WHAT RICH PEOPLE KNOW - HERE ARE SOME OF THE HUNDREDS OF SECRETS I REVEAL

• The basis of success
• What are riches and what do rich people do?
• Your first step on the road to riches.
• Why more people fail than ever succeed
• The starting point for all riches.
• There is only one short cut to success
• Dream big dreams
• Be unique or be nothing at all
• Ask for help - you’ll be surprised at what will happen.
• How to get everything you want in life
• You need something far more valuable than money before you get rich
• Passion is the secret weapon of the rich
• Take responsibility and take charge
• Move fast or get out of the way
• The machine that drives you
• The number one reason why people never get rich
• Fifty percent of something is better than 100 percent of nothing
• What’s the magic button for success?

Brian Sher is a rare breed of Businessman. Not only does he know exactly how to build a great business, he can also teach that skill to others. This book contains many gems I wish I had known ten years ago

Simon Reynolds, Creative Director, VCD Advertising