excellent condition 1996 softcover a really great book
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How to Profit from
Flower & Herb Crafts
By Ellen Spector Platt
Flowers are requisite at weddings, parties, restaurants and business, and now more than ever people are relying on professionals to create beautiful arrangements for special occasions. If you have the talent but lack the marketing experience, this book gives you the guidelines for setting up your own business and making a profit including: suggestions on finding a niche in the trade; strategies for selling at shows; pointers for setting up your own shop; tactics for effective advertising and promotion; approaches to pricing; and advice on cultivating a professional attitude by one who has done it. 202 pages.
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