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Creative Strategy in Advertising by Jewler,Drewniany 9E

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Item number:320433710481
Item location:Bangjak, Bangkok, Thailand
Posts to:Worldwide
History:1 sold
Last updated on 03:11:19 AEDST, 17 Oct, 2009 View all revisions
Item specifics - Educational, Textbooks
Format: PaperbackEducational Level: College
Product Type: TextbookPrinting Year: 2008
Subject: Business & EconomicsLanguage: English
Condition: New  
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Creative Strategy in Advertising 9th Edition (2009)

- Brand New International Student Edition Soft Cover -
- International Student Edition Soft Cover -

Author:  A. Jerome Jewler, Bonnie L. Drewniany
Format:  Softcover
Publisher: Wadsworth
Publication Year:  2008
Edition:  9
ISBN-10:  0495095699
ISBN-13:  9780495095699

Creative Strategy in Advertising provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.

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* All books are brand new International edition and shrink-wrapped (Well Wrapped)
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